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(Based in Hanoi)

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@ Copyrighted Artworks - Limited Edition

1% Hanoi

Hanoi is made up of "1%" - tiny, meticulous details that transform the ordinary into the extraordinary. These are wearable works of art and cinematic pieces that tell the story of a city where "how" you do something is as important as what you do.

The 1% Hanoi Collection is a curated tribute to this vanishing elegance. Through a series of limited-edition T-shirts, tote bags, and art-merch we capture the "visual spice" of the city. We move beyond simple souvenirs to create wearable art and cinematic fragments that tell the story of a city where "how" you do something is just as important as what you do.

This collection is for those who slow down to notice the moss on an ancient wall or the rhythm of a street vendor's pole in the midnight glow. It is an invitation to carry the soul of Hanoi with you as a heartfelt memory.

Without that 1%, it simply wouldn’t be Hanoi.

‹ CHƠI

Reborn