39 Creative Agency

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SERVICES

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SERVICES

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Where the natural world becomes form, and form becomes a way of seeing

Art, at its core, is a response to nature - its rhythms, its patterns, its quiet logic. Everything we create begins from this belief: that human expression is not separate from the world around us, but shaped by it, echoing it, transforming it.

At 39 Concept, we explore how ideas can move from the organic to the crafted. How texture becomes symbol. How observation becomes system. How the natural world evolves into objects, stories, and experiences that belong to people - yet still carry the essence of where they came from.

Our work spans design, culture, craft, and the built environment. Across these disciplines, the intention remains the same: to create things that feel grounded, humane, and attuned to the world they inhabit. Not imitating nature, but learning from it. Not replicating, but reinterpreting. Art for us is not an escape from nature. It is a continuation of it - shaped with human hands, made for human lives, and returning, ultimately, to the place it began.

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PROJECTS COMPLETED

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REPEAT CLIENTS

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Where the Work Began

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OUR STORY

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A timeline of continuous learning and achievement.

Origins

A Quiet Beginning

The studio emerged quietly in late 2017 as a personal project focused on experimenting with spatial proportion, handmade objects, and visual systems. Early work was done in improvised spaces using limited tools, which shaped the discipline and aesthetic minimalism that define the studio today. By 2019, a small network of collaborators formed around the belief that design should be honest, culturally aware, and materially grounded.

  • Defined the studio’s early visual and spatial language.

  • Completed initial material and fabrication studies.

  • Formed the first core collaborator network.

2017 – 2019

Shaping the Method

This period marked a shift from exploration to structured practice. Projects across space, brand, and product helped consolidate the studio’s methodology. Material research became systematic; prototypes were tested, documented, and refined. Through iterative work, 39 Concept established the standards that now guide every discipline.

  • Built a unified cross-disciplinary design system.

  • Created a structured material and prototype archive.

  • Delivered projects that stabilized the studio’s method.

2020 - 2022

Designing for Scale

From 2023 onward, the studio expanded into a multi-division ecosystem. 39 Creative led spatial and brand systems; 39 Store introduced limited-run objects; 39 Capital initiated long-term cultural and commercial ventures. With broader scopes and new collaborators, the studio now operates with a forward-looking ambition.

  • Opened new divisions across design and product.

  • Released objects reflecting the studio’s material philosophy.

  • Launched early venture and research initiatives.

2022 - NOW

Where the Work Began

(

OUR STORY

)

A timeline of continuous learning and achievement.

Origins

A Quiet Beginning

The studio emerged quietly in late 2017 as a personal project focused on experimenting with spatial proportion, handmade objects, and visual systems. Early work was done in improvised spaces using limited tools, which shaped the discipline and aesthetic minimalism that define the studio today. By 2019, a small network of collaborators formed around the belief that design should be honest, culturally aware, and materially grounded.

  • Defined the studio’s early visual and spatial language.

  • Completed initial material and fabrication studies.

  • Formed the first core collaborator network.

2017 – 2019

Shaping the Method

This period marked a shift from exploration to structured practice. Projects across space, brand, and product helped consolidate the studio’s methodology. Material research became systematic; prototypes were tested, documented, and refined. Through iterative work, 39 Concept established the standards that now guide every discipline.

  • Built a unified cross-disciplinary design system.

  • Created a structured material and prototype archive.

  • Delivered projects that stabilized the studio’s method.

2020 - 2022

Designing for Scale

From 2023 onward, the studio expanded into a multi-division ecosystem. 39 Creative led spatial and brand systems; 39 Store introduced limited-run objects; 39 Capital initiated long-term cultural and commercial ventures. With broader scopes and new collaborators, the studio now operates with a forward-looking ambition.

  • Opened new divisions across design and product.

  • Released objects reflecting the studio’s material philosophy.

  • Launched early venture and research initiatives.

2022 - NOW

Where the Work Began

(

OUR STORY

)

A timeline of continuous learning and achievement.

Origins

A Quiet Beginning

The studio emerged quietly in late 2017 as a personal project focused on experimenting with spatial proportion, handmade objects, and visual systems. Early work was done in improvised spaces using limited tools, which shaped the discipline and aesthetic minimalism that define the studio today. By 2019, a small network of collaborators formed around the belief that design should be honest, culturally aware, and materially grounded.

  • Defined the studio’s early visual and spatial language.

  • Completed initial material and fabrication studies.

  • Formed the first core collaborator network.

2017 – 2019

Shaping the Method

This period marked a shift from exploration to structured practice. Projects across space, brand, and product helped consolidate the studio’s methodology. Material research became systematic; prototypes were tested, documented, and refined. Through iterative work, 39 Concept established the standards that now guide every discipline.

  • Built a unified cross-disciplinary design system.

  • Created a structured material and prototype archive.

  • Delivered projects that stabilized the studio’s method.

2020 - 2022

Designing for Scale

From 2023 onward, the studio expanded into a multi-division ecosystem. 39 Creative led spatial and brand systems; 39 Store introduced limited-run objects; 39 Capital initiated long-term cultural and commercial ventures. With broader scopes and new collaborators, the studio now operates with a forward-looking ambition.

  • Opened new divisions across design and product.

  • Released objects reflecting the studio’s material philosophy.

  • Launched early venture and research initiatives.

2022 - NOW

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Main Title

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Caption

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Description

Rently
Veo.ai
Xzero
Vistiq
Predict
Plywood
Pepper
Wedora
Payble
Avenzor
Charmant
Huggl

Main Title

(

MAIN TEXT

)

Description

Rently
Veo.ai
Xzero
Vistiq
Predict
Plywood
Pepper
Wedora
Payble
Avenzor
Charmant
Huggl

22:53

December 20

39 STORE

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39 CONCEPT

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39 CREATIVE AGENCY

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CONTACT

39A Lý Quốc Sư, Hà Nội

39concept@gmail.com

+84 3939 69 469

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2025

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Copyrighted Artworks - Limited Edition

22:53

December 20

39 STORE

Products

Collections

FAQs

News

39 CONCEPT

About

Contact

Branches

39 CREATIVE AGENCY

Services

Projects

CONTACT

39A Lý Quốc Sư, Hà Nội

39concept@gmail.com

+84 3939 69 469

Facebook

Instagram

Privacy & Legal

2025

©

Copyrighted Artworks - Limited Edition

22:53

December 20

39 STORE

Products

Collections

FAQs

News

39 CONCEPT

About

Contact

Branches

39 CREATIVE AGENCY

Services

Projects

CONTACT

39A Lý Quốc Sư, Hà Nội

39concept@gmail.com

+84 3939 69 469

Facebook

Instagram

Privacy & Legal

2025

©

Copyrighted Artworks - Limited Edition