(Based in Hanoi)

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@ Copyrighted Artworks - Limited Edition

(Based in Hanoi)

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@ Copyrighted Artworks - Limited Edition

(Based in Hanoi)

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@ Copyrighted Artworks - Limited Edition

Art Beyond the Frame

39 Concept Store

39 Concept Store is a curated space where creativity and culture converge into tangible objects. We believe that art should not only be confined to a canvas; it should also be felt, worn, and lived.

Our store offers a bridge between the high-reaching world of fine art and the intimate rhythm of daily life. Every piece is part of a limited-run collection.

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Small Objects, Big Stories

More than a garment - a conversation between heritage and skin. Our T-shirt collection is designed for the discerning individual who views fashion as a medium for artistic expression. We move away from the traditional "merchandise" approach to create pieces that feel like a gallery acquisition.

Postcards: Art in the Words of Heart

Our postcards are more than just stationery; they are miniature art prints designed to be sent, shared, or collected. Each series features exclusive fine art paintings and contemporary graphic visions that capture the spirit of Hanoi and the legacy of Gallery 39. Limited and niche, these postcards serve as an approachable gateway to contemporary art.

Magnets: Artistic Keepsakes

Transform your personal spaces with our signature magnets—small-scale reflections of our larger gallery works. These unique keepsakes are easy to carry and serve as a lasting memory of your journey through our creative hub. Designed with a cinematic and artistic lens, they bring a touch of "Fine Art" to your daily environment.

The Wearable Art Series: T-Shirts

Artistic utility for the everyday journey. Our tote bags are designed for those who move through the world with an appreciation for aesthetics and functionality.

The Canvas

We use only premium-grade fabrics and high-quality materials. Every shirt is selected for its texture, durability, and the way it drapes, ensuring a luxury feel that lasts.

The Graphic Language

We do not simply "print a painting" onto a shirt. Instead, our designers translate the original artwork through a sophisticated graphic design language. By deconstructing and reimagining elements, we convey the core Story and Concept of the piece, making the design breathe with the fabric.

The Artist’s Touch

Every design is rooted in the works of renowned artists, primarily drawing from the iconic portfolio of Artist Le Thiet Cuong. These are licensed, authentic interpretations of masterworks.

Niche & Heartfelt

This is not mass-market apparel. Each drop is a niche, fine-art exploration. These pieces are crafted with heart and intention, offering a soulful alternative to commercial fashion. When you wear a 39 Concept shirt, you carry a piece of art history reimagined for the modern day.

The Lifestyle Essentials: Tote Bags

Contemporary Design

Featuring bold compositions and cinematic visuals that reflect the 39 Concept aesthetic.

Cultural Dialogue

A practical way to spark conversation and carry the spirit of Hanoi’s contemporary art scene wherever you go.

Durability & Style

Built to be a daily companion, blending high-utility materials with the refined elegance of a curated art object.

Limited Art Prints

Every design is rooted in the works of renowned artists, primarily drawing from the iconic portfolio of Artist Le Thiet Cuong. These are licensed, authentic interpretations of masterworks.

Art Beyond the Frame

39 Concept Store

39 Concept Store is a curated space where creativity and culture converge into tangible objects. We believe that art should not only be confined to a canvas; it should also be felt, worn, and lived.

Our store offers a bridge between the high-reaching world of fine art and the intimate rhythm of daily life. Every piece is part of a limited-run collection.

E
E
x
x
p
p
l
l
o
o
r
r
e
e
 
 
A
A
l
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l

Small Objects, Big Stories

Postcards: Art in the Words of Heart

Magnets: Artistic Keepsakes

The Wearable Art Series: T-Shirts

Artistic utility for the everyday journey. Our tote bags are designed for those who move through the world with an appreciation for aesthetics and functionality.

The Canvas

We use only premium-grade fabrics and high-quality materials. Every shirt is selected for its texture, durability, and the way it drapes, ensuring a luxury feel that lasts.

The Graphic Language

The Artist’s Touch

Every design is rooted in the works of renowned artists, primarily drawing from the iconic portfolio of Artist Le Thiet Cuong. These are licensed, authentic interpretations of masterworks.

Niche & Heartfelt

The Lifestyle Essentials: Tote Bags

Contemporary Design

Featuring bold compositions and cinematic visuals that reflect the 39 Concept aesthetic.

Cultural Dialogue

A practical way to spark conversation and carry the spirit of Hanoi’s contemporary art scene wherever you go.

Durability & Style

Built to be a daily companion, blending high-utility materials with the refined elegance of a curated art object.

Limited Art Prints

Every design is rooted in the works of renowned artists, primarily drawing from the iconic portfolio of Artist Le Thiet Cuong. These are licensed, authentic interpretations of masterworks.

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