(Based in Hanoi)

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@ Copyrighted Artworks - Limited Edition

(Based in Hanoi)

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@ Copyrighted Artworks - Limited Edition

(Based in Hanoi)

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@ Copyrighted Artworks - Limited Edition

Ngồi Chơi Xơi Nước

Collection: 1% Ha Noi

Vendor: 39 Store

Technique: PET Printing

Material: Viscose (Spandex mix cotton)

Part of the 1% Hanoi Collection, this apparel line is a perfect fusion of contemporary painting and functional fashion. More than just everyday wear, each piece acts as a "mobile canvas," capturing refined fragments of Vietnamese life through the signature strokes of artist Le Thiet Cuong.

The creative edge of the 39 Concept Team lies in the restructuring of fine art onto garment silhouettes. Moving beyond conventional tailoring, our designers have skillfully reinterpreted layouts and accents, turning abstract brushstrokes into fashion statements. This synergy between the artist's minimalism and 39 Concept’s modern, unconventional cuts creates a unique aesthetic that is both deeply rooted in heritage and vibrantly contemporary.

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