Events
TỪ ĐƯỜNG PHỐ ĐẾN PHÒNG TRƯNG BÀY
FROM STREET TO GALLERY
“Art is life, life is art.” - Keith Haring
To Haring, art was never a luxury reserved for museums or galleries built for the elite. It could appear anywhere in everyday life: on the walls of New York subway stations, on the streets, even on T-shirts and toys.
Street culture is the clearest proof of this. Everything starts with a yard to practice in, an empty wall, a neighborhood party. Practiced long enough and with enough heart, it slowly grows its own language and style. At that point, this culture is no longer an ordinary pastime. It has become art.
And because it comes from life, this kind of art reaches each of us in a very personal way. You don’t need to understand everything or know anything beforehand. Just look, listen, feel a rhythm or a line, and sense something quietly stirring inside you. Each person brings their own experience to it, so that art becomes something we experience and live alongside, not just something we stand and watch.
See you on 28.11.2026 at Hiphop Quay Đầu Là Art | Hip Hop Spin Into Art where you can experience Hip Hop in a creative space built for the senses: see, hear, touch, taste. Follow our channels for the latest updates!
“Art is life, life is art.” - Keith Haring
(Nghệ thuật là cuộc sống, cuộc sống là nghệ thuật)
Đối với Haring, nghệ thuật không phải là thứ xa xỉ chỉ được trưng bày trong các bảo tàng hay phòng triển lãm dành cho giới thượng lưu. Nghệ thuật có thể xuất hiện ở bất cứ đâu trong cuộc sống hằng ngày: trên những bức tường ga tàu điện ngầm New York, trên đường phố, hay thậm chí trên áo thun, đồ chơi.
Văn hóa đường phố là minh chứng rõ nhất cho điều đó. Mọi thứ bắt đầu từ một khoảng sân để tập, một bức tường trống, một bữa tiệc của khu phố, rồi được thực hành đủ lâu, đủ hết mình, để dần có ngôn ngữ và phong cách riêng. Đến lúc ấy, văn hóa này không còn là một thú vui bình thường nữa mà đã là nghệ thuật.
Và cũng vì sinh ra từ đời sống, thứ nghệ thuật ấy chạm tới mỗi người theo một cách rất riêng. Bạn không cần hiểu hết hay biết trước điều gì. Chỉ cần nhìn, nghe, cảm một nhịp điệu, một đường nét, rồi thấy trong mình có điều gì khẽ chuyển động. Mỗi người mang trải nghiệm riêng vào đó, để nghệ thuật trở thành thứ ta được trải nghiệm, được sống cùng, chứ không chỉ đứng xem.
Hẹn bạn ngày 28.11.2026 cùng Hip Hop Quay Đầu Là Art, để nhìn Hip Hop trong một không gian sáng tạo với những trải nghiệm nghệ thuật đa giác quan: nhìn, nghe, chạm, thưởng thức. Đừng quên theo dõi các kênh của sự kiện để cập nhật thông tin sớm nhất nhé!
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HIP HOP | QUAY ĐẦU NHÌN LẠI
From a block party in the Bronx in 1973 to the first headspins at Nhà Tròn and the Vietnam-Soviet Friendship Cultural Palace in 1990s Hanoi, Hip Hop has never been just a passing hobby.
It is a culture born on the streets, raised within a community, and fed by the energy of young people who were free, fearless, and all in.
From Breaking, Rap, and DJing to Graffiti, from self-started underground crews to international stages, Hip Hop has made its way into contemporary art, fashion, design, and spaces once thought to be beyond its borders.
“The street did not have to become more refined. Fine Art had to become more open.”
More than three decades of Hip Hop in Hanoi is more than three decades of chasing a passion and creating freely, relentlessly.
And when we turn our heads to look back, we see that Hip Hop is Art. Pursuing Hip Hop is practicing art. From the streets to creative spaces, from body movement to personal statements, from a small community to a culture that keeps expanding.
Spin into Art is not just an event or a block party. It is a living museum of hiphop x fine art.
See you on 28.11.2026 at Hip Hop Spin Into Art, where you can experience Hip Hop in a creative space built for the senses: see, hear, touch, taste. Follow our channels for the latest updates!
Events
[OPEN CALL] 39 CONCEPT MỜI CÁC BRAND NHẬP CUỘC!
This November, 39 Concept, along with @zodiac.mixology and @bachplateaus, is creating a new art "playground" right by West Lake, with a 1,000m² space dedicated to creative enthusiasts.
A major experiment, the second largest in Hanoi, where Hanoian OGs (Outfit of the Day) gather in a playground offering a multi-sensory experience combining hip-hop culture and contemporary art.
But 39 Concept doesn't want to play alone; it's more fun with a group! 👀
If your brand embodies the spirit of Art-Merch, Vinyl, Local Craft, Lifestyle, Photobooth, Creative Brands, Art Workshop, or Creative F&B with its own unique personality, this is an invitation to join 39 Concept in creating a truly colorful event!
💌 Send your greetings to xinchao@39concept.com to join us!
Events
LỜI TỰA | TREO TRĂNG
(This showcase belongs to Chapter I: The Seed - The Genesis)
In the eighth lunar month, as the harvest draws to a close and the fields rest, people of old hold festivals to give thanks to Heaven, Earth, and ancestors, celebrating a bountiful crop and wishing for blessings ahead. On the night of the mid-autumn full moon, beneath clear skies and cool breezes, families gathered under the eaves to admire the moon, process with lanterns, and send forth wishes for a peaceful, fulfilling life.
In Eastern thought, the moon is far more than a natural phenomenon; it embodies cool Yin energy, intuition, wholeness, and the rhythmic cycle of time.
Continuing the flow of Chapter I: "The Seed - The Genesis" if the "Sàng Sảy | Sifting & Winnowing” journey reminded us of the arduous toil under sun and dew, where grains of rice undergo shelling, pounding, winnowing, and sifting to shed the chaff and reveal their pure essence, then "Treo Trăng" arrives as the joy of reaping and the celebration of an abundant harvest.
"Treo" (Hanging) is a deeply folk-rooted act, much like the traditional practice of hanging a lantern under the eaves as Mid-Autumn returns. This custom of hanging lanterns is not merely decorative; it is a ritual of kindling hope: hanging light to dispel darkness, and elevating faith in peace, prosperity, and good fortune for the entire family.
Featuring multi-material works by artists Lê Thiết Cương, Nguyễn Quốc Thắng, Bình Nhi, Dím (Nguyễn Quốc Hùng), alongside creative designs by the 39 Concept team.
We warmly invite you to visit the "Treo Trăng | Hanging The Moon” space, join 39 Concept in the Mid-Autumn feast, and welcome a brand-new "season of the moon."
