The "CHƠI" collection celebrates the simple, rhythmic joy of childhood with the Nu Na Nu Nống shirt. Nu Na Nu Nống is a foundational Vietnamese folk game, cherished for its simplicity and its ability to bring children together. Sitting in a row with legs outstretched, players recite a familiar rhyme while a leader taps each leg in rhythm. This design honors a game that served as the very first classroom for generations of Vietnamese children, turning a porch or a courtyard into a space of melody and laughter.
When you wear the Nu Na Nu Nống shirt, you are carrying the "happiest moments" of a Vietnamese childhood. It is a tribute to the games that taught us how to count, how to laugh, and how to be part of something together.
39 Concept invites you to “nu na nu nống”. Let’s CHƠI!



