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@ Copyrighted Artworks - Limited Edition

Kéo Co

Collection: CHƠI

Vendor: 39 Store

Technique: DTG Printing

Material: Imported Korean cotton fabric

The "CHƠI" collection continues its exploration of Vietnamese identity with the Kéo Co (Tug-of-War) shirt. This piece celebrates a game that is much more than a test of physical power; it is a sacred ritual deeply rooted in the agricultural soul of Vietnam. In the Red River Delta and across Northern Vietnam, Kéo Co is traditionally performed as a ritual to pray for a bountiful harvest and favorable weather for wet rice farming. It has been recognized by UNESCO as a representative intangible cultural heritage of humanity.
When you wear the Kéo Co shirt, you are carrying a symbol of unity and a prayer for prosperity. It is an invitation to celebrate the power of working together, a sentiment that remains as vital today in the city as it once was in the rice fields.
39 Concept invites you to “kéo co”. 39 Concept invites you to CHƠI!

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