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(Based in Hanoi)

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@ Copyrighted Artworks - Limited Edition

Chi Chi Chành Chành

Collection: CHƠI

Vendor: 39 Store

Technique: DTG Printing

Material: Imported Korean cotton fabric

The "CHƠI" collection brings to life the rhythmic pulse of the Vietnamese childhood through its Chi Chi Chành Chành design. This shirt is not just a piece of apparel; it is a wearable melody of one of Vietnam’s most beloved folk games."Chi chi chành chành" is the sound of anticipation. The game relies on a simple yet thrilling interaction: one player holds out their palm while others place their index fingers upon it, all chanting the familiar nursery rhyme. As the final word is uttered, the palm snaps shut - a test of reflexes and a spark for immediate laughter. When you wear this shirt, you carry the carefree moments spent with neighborhood children. It serves as a reminder that though we grow up, the "happiest moments" of our youth remain a part of our identity.

39 Concept invites you to “chi chi chành chành”. It’s time to play. It’s time to CHƠI!

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