39 Store
A curated selection of crafted objects and modern essentials shaped for a thoughtful, creative way of living.
CATEGORIES
Crafted Objects
Gift Curation
Limited Edition Collaborations
LOCATION
Hanoi, Vietnam
SINCE
2023
Approach
Creatives often juggle multiple projects, deadlines, and ideas across different tools, which leads to cluttered workflows and lost focus. Horizon Labs needed a mobile-first solution that combined simplicity with flexibility — a tool that could keep up with the creative process without getting in the way.
Challenge
I collaborated closely with Horizon Labs to map out user journeys and define the core features that mattered most. Through iterative prototyping and user feedback, we shaped a design system that was intuitive, scalable, and visually clean. Wireframes and early prototypes helped refine interactions, while a bold yet minimal UI style ensured clarity across every screen.
Mission
The result was a mobile app that streamlined task management for creatives, making it easier to organize ideas, track progress, and stay inspired. Horizon App launched successfully with positive feedback from beta testers, praising its simplicity and intuitive design. The scalable design system also gave Horizon Labs a strong foundation for future updates and features.
