39 Gallery
A quiet showcase for art and cultural expression, presenting emerging voices with clarity and intention.
CATEGORIES
Consulting & Workshops
Motion & Micro-Interactions
Content & Marketing Assets
Creative Direction
LOCATION
Arcadia Collective
SINCE
3 months
Approach
Arcadia Collective wanted to build an online shopping experience that balanced storytelling with usability. Their challenge was presenting sustainable fashion in a way that felt premium while still delivering a seamless e-commerce flow.
Challenge
I designed a responsive website with a modular layout that highlighted both products and their stories. The e-commerce design was supported by a clear UI/UX structure, focusing on intuitive navigation and a distraction-free checkout. Visual storytelling elements — from photography integration to micro-interactions — added depth without sacrificing performance.
Mission
The final platform offered a smooth and elegant shopping experience, with a narrative layer that reinforced Arcadia’s sustainable mission. Customers praised the clarity of the design, and early analytics showed improved engagement and lower cart abandonment rates.
